Monday, April 21, 2008
By: Chelsea Pizzi
New York State beer brewing dates back to the mid-1600s, but now the brewing industry has a thirst to expand its horizons. The Empire State Brewery Trail is a collection of more than 50 craft beer micro-breweries that are opening their doors to the public in a marketing campaign to promote New York State Beer to the public.
"It's gonna bring a lot more people up here," said Patrick McQuillen, a Moutoursville, PA resident.
-What's new?-
"The goal is to raise the awareness of pride of New York and really focus more on being loyal to New York State produced products," said David Katleski, President of the New York State Brewer's Association and co-owner of Empire State Brewery.
Craft beer is beer brewed for quality, not so much mass consumption. Micro breweries like Empire State Brewery, Syracuse Suds Factory and Middle Ages Brewery have cut into the monopoly once enjoyed by the bigger breweries like Miller and Budweiser…and account for 7-percent of all beers sold in America, but the Brewers Association has its sights set on 10-percent market share by 2010.
-Location-
The beer trail is separated into the four regions of the state - North, South, Central, and West.
"We love the Empire State Brewery Trail-it's challenging for them because they're not fortunate enough to be located in one central place," said Paul Thomas, the Executive Director of the Seneca Lake Wine Trail.
Thomas says marketing and advertising are going to be the Brewer's Associations most important step in creating a successful beer trail.
Katleski says three advertising methods are in the works:
(1.) website - http://www.thinknydrink.ny.com/
(2.) 38-page pamphlet
(3.) signs
-Wine Trails-
The beer trail is dovetailing the success of the Finger Lakes Wine Trails. "We welcome anything that brings more traffic to this region," said Brad Phillips, the Marketing Director for Hazlitt Winery which makes the region's most popular wine -- Red Cat.
"Wine is my favorite!" said Amy Casemen, a Montoursville resident.
"I'm probably more of a beer drinker, but I like both," said Mike Caseman, also from Montoursville.
-What's Next?-
"There's an economic stimulus potential with growing those raw materials that are needed in the brewing process in New York State," said Katleski.
Katleski says he is planning his next project along with state legislators to create a hops processing plant which will utilize New York State products and make the state more agriculturally self-sufficient.
By: Chelsea Pizzi
New York State beer brewing dates back to the mid-1600s, but now the brewing industry has a thirst to expand its horizons. The Empire State Brewery Trail is a collection of more than 50 craft beer micro-breweries that are opening their doors to the public in a marketing campaign to promote New York State Beer to the public."It's gonna bring a lot more people up here," said Patrick McQuillen, a Moutoursville, PA resident.
-What's new?-
"The goal is to raise the awareness of pride of New York and really focus more on being loyal to New York State produced products," said David Katleski, President of the New York State Brewer's Association and co-owner of Empire State Brewery.
Craft beer is beer brewed for quality, not so much mass consumption. Micro breweries like Empire State Brewery, Syracuse Suds Factory and Middle Ages Brewery have cut into the monopoly once enjoyed by the bigger breweries like Miller and Budweiser…and account for 7-percent of all beers sold in America, but the Brewers Association has its sights set on 10-percent market share by 2010.-Location-
The beer trail is separated into the four regions of the state - North, South, Central, and West.
"We love the Empire State Brewery Trail-it's challenging for them because they're not fortunate enough to be located in one central place," said Paul Thomas, the Executive Director of the Seneca Lake Wine Trail.
Thomas says marketing and advertising are going to be the Brewer's Associations most important step in creating a successful beer trail.
Katleski says three advertising methods are in the works:
(1.) website - http://www.thinknydrink.ny.com/
(2.) 38-page pamphlet
(3.) signs
-Wine Trails-
The beer trail is dovetailing the success of the Finger Lakes Wine Trails. "We welcome anything that brings more traffic to this region," said Brad Phillips, the Marketing Director for Hazlitt Winery which makes the region's most popular wine -- Red Cat.
"Wine is my favorite!" said Amy Casemen, a Montoursville resident.
"I'm probably more of a beer drinker, but I like both," said Mike Caseman, also from Montoursville.
-What's Next?-
"There's an economic stimulus potential with growing those raw materials that are needed in the brewing process in New York State," said Katleski.
Katleski says he is planning his next project along with state legislators to create a hops processing plant which will utilize New York State products and make the state more agriculturally self-sufficient.
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